The gap between high-end luxury eyewear and fast fashion eyewear is big, and historically there has only been one strong player in the mid-segment. “Ray-Ban still has a very classic approach and they built their entire business on heritage, we’re aiming to be explorative”.
“Traditionally, five specialist eyewear players have dominated the premium fashion segment of the market, developing, manufacturing and distributing their own brands,” says Daniel adding, “We’re not competing with them, we’re creating a space for a contemporary eyewear brand, focusing on e-com and smart social approach.”
Daniel lived his leadership and personal business strategy by one motto – Hard work beats talent. “Maybe it’s a cliché but I do believe you have to make mistakes to grow. I’ve always taken on new challenges by self-learning and I do believe I’ve managed to compensate for lack of talent with hard work,” Daniel says. “And that by itself is a talent I guess!”.