CHIMI is listed among Selfridges, Net-a-Porter, Le Bon Marche, Rinascente, Storm and Rare Market, to name a few, and is focusing on solid customer relationships. “Managing a wholesale relationship is about creating a win-win situation” says Sebastian De La Vega.
The relationship with Net-a-Porter even grew into a beautiful collaboration: CHIMI x Net-a-Porter. “A love child, beautiful pink frame, still close to our hearts,” De La Vega adds.
Fashion is building a virtual future and even though some would say retail is dying, CHIMI stays positive: “We understand the delicate moment and believe retail is under constant transformation, but digitized showrooms and processes are not going to replace the richness of the in-person experience completely,” Ario says.
For 2021, CHIMI is focusing on the new Core Collection which is the crown jewel in the brands portfolio. “We continue to focus on retailer experience from a retailer perspective. Hopefully we can go back to basics and be even more present physically for our partners
Make sure to catch Ario, probably wearing a 004 and Sebastian wearing a 002, during fashion weeks next year.