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The Solar Project

 

CHIMI teams up with Milkywire as their official environmental sustainability partner to help further their commitment towards a sustainable future. As a partner, CHIMI has committed to donating a portion of funds from each pair of eyewear pieces sold to solar power projects. The proceeds from the initiative – created by Milkywire specifically for CHIMI – will be given to Milkywire impacters and grassroots NGOs whose efforts are focused on environmental sustainability through solar power and energy.

 

To deliver on their commitment to The Solar Project, CHIMI will support three projects through Milkywire including providing energy- poor areas with sustainable energy, powering climate action projects with solar energy and increasing adoption of solar power. CHIMI will donate 10% of this year’s projected EBIT to Milkywire and the solar power project.

 

The first project will include a donation to the Zambian Carnivore Program, ZCP, one of Africa’s most outstanding non-governmental organizations, with recognition from National Geographic and BBC. The funds will be used for solar power in Africa’s largest national park, Kafue National Park. Through solar power, ZCP is able to advise decision-makers on how to preserve the environment in the national park as the climate crisis continues to evolve. With solar power serving as the foundation of ZCP’s operations, the Kafue ecosystem and biodiversity would be at risk without it.

ABOUT CHIMI

CHIMI is an independent, Stockholm-based eyewear brand that was created in 2016 by childhood friends Daniel Djurdjevic and Charlie Lindström. Combining directional design with everyday function, the collections are inspired by iconic, classic silhouettes, handcrafted from premium Italian acetate. A performance line launched in 2019 with SKI. Retail partners include Le Bon Marché, Browns, Rinascente, Selfridges, and YME Universe. In 2020, the brand opened its flagship store in Stockholm.
 

ABOUT MILKYWIRE

Milkywire is a digital platform that connects people and companies directly to trusted grassroots organizations working to save the planet. On the Milkywire app, you can explore handpicked, screened, and vetted organizations, connect with them, donate to them directly, and follow their work through weekly video updates. It’s a new way of making an impact, cutting out the middleman and bringing everyone closer to the hands-on work to protect and restore the planet.

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